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Mashkal At Khoury Home [Video] – Credit Payment Campaign

Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video...

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Case Studies In Social Media At ArabNet: What To Keep In Mind

In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their...

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McDonald’s Releases Unbranded Campaign

The famous American fast-food chain, McDonald’s, just released a brand-free campaign in France by TBWA. A series of mouth-watering close-up shots for outdoors and print ads, features the one and only...

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Beldent Proves Chewing Gum Makes You Socially Better!

Beldent, a chewing gum brand, ran a social experiment in October 2013 at the Museum of Contemporary Art of Buenos Aires. The public faced sets of identical twins. There was always one chewing a...

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What If You Could Try A Condom In Store Before Buying It?

Four Seasons Condoms, recently launched its Get Naked campaign that has reportedly been banned from TV airing by the local (Australian) authorities for being “too sexy”. The TV spot basically shows a...

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